It's Not What You Think
You have to know what your customers love, what they hate, what keeps them awake at night,
and what their fears are in order to really connect with them.
It's not what you think they need or want them to need that makes people buy.
It's the emotions you touch that influences people to buy.
Anything less than a sincere considerate presentation of your products or services will be seen as "just another ad".
Our ability to differentiate between "hype" and "emotion" is what makes our approach work so well.
Marketing Plans
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You know where you are now.
You know where you want to go.
But … How are you going to get there?
That question, and the whole idea of actually creating a marketing plan,
is all too often never asked and never addressed.
How likely is it that you will succeed long term if you don't know exactly who it is you're trying to reach,
what it is they really need, and how you're going to reach them?
A marketing plan it isn't a stock or "one size fits all" solution.
Your plan has to be developed for your situation in your market.
We could go on and on about all the various aspects an effective marketing plan has to cover but honestly,
if you're one of the smart ones and actually do decide you need a plan, we'll be there to review it with you.
If you're serious about your business and truly want to give your company the direction to get there,
take the time, make the effort, and call us today 813.361.9140.
Marketing Strategies
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Strategy is inviting a woman over to share a bottle of fine wine,
tactics are getting her to drink it.
Most marketers only look at this situation as one dimensional.
They overlook all the possible variations and paths that could occur and often find they are completely unprepared to handle them.
It's just as important to know whether she likes red or white
as it is to have steps in place for what happens if she does drink it!
Or better yet, what if she wants more?
Defining the elements to create a successful marketing formula requires a logical approach.
We take an honest and fair look at both sides and define the tactics that give you the
best opportunity to achieve the ultimate objective … SALES!
Perhaps your tastes skew more towards a Single Malt Whiskey, either way,
we're always up for talking tactics.
Branding
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Superficial = Superfailure
Every business owner wants their "brand" burned into the minds of consumers.
The problem is, most businesses' brands are only skin deep.
They lack the characteristics that bond them to their costumers and create an emotional attachment.
Some are so weak they rarely leave an impression.
They blend into the background like elevator music - it's heard, but nobody listens to it.
Our branding process works from the inside out.
We create a symbolic portrayal of everything your business does by incorporating the values that govern it and the experiences it creates.
Your brand is your first impression so you'd better make a good one.
Do you want your phones to ring off the hook and your inbox to be swamped with people dying to do business with you?
Then call us today 813.361.9140.
If the lines are busy contact us here.
Internal Marketing
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What's happening inside the box?
With all the attention and resources focused externally on the consumer,
it's not surprising that so many businesses have near death experiences from completely ignoring the voices of their own people.
It's proven that companies who use marketing techniques within the organization itself are more profitable.
We develop internal marketing strategies to help employees adjust to and accept change, relate to their coworkers, and see how their role in the company affects the perception of the customer.
With your entire staff working together sharing a common goal, your customers are assured a much more enjoyable and consistent experience.
Feel like your company is more like a can of worms, give us a call, and let's talk about it. 813.361.9140.
Execution
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Is lack of execution killing your business?
You may have heard stories like this before or maybe it's happened to your company:
A genuine marketing campaign is implemented and everyone anticipates it will be a great success.
Then, without warning, it flops and the results are substantially lower than expected.
What happened?
Usually it's a case of poor execution.
Execution is many things, it's:
- timing
- continuity
- diligence
- integrity
-
um, actually calling the phone number in the ad to make sure it rings
in the sales office and not some business in another state
- getting things done on time every time
- doing what you say you're going to do
The key to any successful marketing strategy is making sure it actually gets done the way it was designed!
No matter what the project is, what the deadline is, who the client or what the budget is,
you can be assured that when you deal with Heller & BAC:
We will always do what we say we're going to do.
We will always do it when we say it will be done.
We will do whatever it takes to get it done.
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