Facts Tell … Creative Sells
This is where it all comes together.
Your marketing has to be effective and EYE CATCHING.
In short, it has to POP.
This is where we come in, creating
collateral materials
that make you proud and your sales staff smile - BECAUSE IT ACTUALLY WORKS!
Creative sells.
There's no doubt about it.
But it doesn't sell by telling people what to do.
It's what creative allows people to tell themselves that makes it a powerful selling tool.
Sometimes people do believe what you tell them.
But people rarely ever doubt what they conclude.
Advertisements
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Hey where's the phone number?
Yup, you might be surprised but a lot of agencies are so hung up on showing off their Photoshop skills
and trying to win an award that they forget the purpose of the ad and end up designing the crucial contact
information right out of the picture.
The ads produced by Heller & BAC are - dare we say - sexy and molded to generate leads.
Your next ad is begging for our undivided attention.
Brochures
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The frontline for all sales.
A brochure is the first and possibly last impression you get to make on a potential customer or client,
so you'd better make it count.
We don't throw a brochure together, it's a process … and it sells!
Before we even start the visual brainstorming process we need to know the objective, the audience,
the message, and what the competition is offering. Add some compelling sales copy, a call to action
and a tracking mechanism and it's game on.
Or, you could play Russian roulette and pick some little mom and pop print shop to put one together for you … cheap!
The decision is yours, and so are the results.
Direct Mail
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Trash or Treasure?
It's that painfully obvious.
What will happen to your next direct mail piece?
Will it get opened?
Will it get read?
Will it even get there?
We have managed tons of mailing jobs and worked with dozens of mail houses all over the country.
Hey, let's start a mail campaign now!
Mail us something.
Anything!
Send it to:
Heller & BAC, Inc.
ATTN: Direct Mail Assessment
2792 E. Bressingham Way
Bloomington, IN 47401-9041
P.S. please include a grabber
P.P.S. if you want to know what a grabber is give us a call
Sales Kits
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The BIG DOG of marketing design.
The kits we produce are slick and full of quality information that drives sales and infuses your company's
credibility into the toughest customer.
Make them sit up and beg at your next presentation, give us a ring and we'll throw you a bone.
Photography
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Show the tell.
We have taken hundreds of quality pictures in our time of the famous and not so famous.
Movie stars, janitors, soccer moms, race car drivers, football legends, dance instructors, models, you name it.
We offer professional photography without the snobby banter.
Call today and let US shoot YOU!
Man, that came out all wrong.
Illustration
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What do we have to do … draw you a picture?
Question: Whoa! Where did you guys get that graphic from?
Answer: Um, we drew it.
That's right, our Creative Boy wields a wicked pencil unlike a lot of "designers" these days.
From schematics to cartoons, when it comes to laying down the lead we bring the heat with passion and precision.
Magazines
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You guys do magazines? Get outta here!
Our custom magazines drive people to the web for more information.
Our websites drive people to the magazine.
Combining custom print with your web presence builds strong, loyal customers.
Glossy, smooth, and ready to move is our motto.
We have what it takes to produce it, sell it, and distribute it.
Newsletters
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What's your story?
Oh, the places your business has been!
The stories your employees could tell!
If only you had a professional design, marketing, and technology firm to put it all together online or in print.
Wait a minute, that's us!
Logos & Stationary
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Crazy fools running around in pajamas.
There is nothing more powerful than a great logo.
Just ask any super hero.
Where would Batman be without the Bat Signal?
Where would Spiderman be without that killer arachnid on his chest?
Without their logos they'd just be crazy fools running around in pajamas.
Together we'll design the perfect icon for your business and apply it to stationary,
letterhead, business cards, and all your marketing materials.
And hey, if you use it to fight crime, well that's up to you.
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